Parul Purwar is a globally experienced strategist with a strong track record in driving growth, pricing optimization, and product monetization across retail, consumer packaged goods (CPG), and financial services. With a career spanning leadership roles across the U.S. and emerging markets, she brings deep expertise in dynamic pricing, data-led execution, and advanced AI/ML-based decision-making.
🔹 Current Role: Business Strategist at IMC Trading, Chicago
At IMC, a leading proprietary trading firm with multibillion-dollar annual revenue, Parul plays a critical role in developing and executing firm-wide strategies:
-
ETF Market Strategy: Mapped the $11 trillion U.S. ETF market, identified high-value segments, and crafted trading strategies projected to unlock over $100 million in annual opportunity.
-
Corporate Bond Growth Roadmap: Designed a comprehensive strategic plan for expanding corporate bond trading, including market making, ETF integrations, and signal-driven alpha generation—targeting hundreds of millions in added value.
-
Enterprise Planning: Led firm-wide strategic planning initiatives, contributing to consistent double-digit growth across asset classes through data-backed prioritization and execution.
🔍 Key Strengths:
-
Monetization of Complex Product Portfolios
-
Strategic Pricing Models & AI-Driven Forecasting
-
ETF & Fixed Income Trading Strategy
-
Go-to-Market & Growth Planning
-
Data Science & Financial Signal Analysis
-
Cross-Market Experience: U.S. & Emerging Economies
🌟 Global Vision | Analytical Precision | Scalable Business Impact
Parul’s approach blends strategic foresight with analytical rigor, delivering actionable insights that fuel high-growth outcomes. Her expertise in leveraging machine learning models for pricing, trading, and asset strategy makes her a valuable partner in shaping competitive, future-ready organizations.