Dr. Soad Matar is a distinguished researcher and Assistant Professor at the College of Media (CMMC) within the esteemed American University in the Emirates (AUE). With a Ph.D. in Media Communication and specialization in Public Relations and Digital Media from the University of Franche-Comte, France, Dr. Soad brings a wealth of expertise to her role.
Throughout her career, Dr. Soad has been instrumental in shaping media education and research. She has held teaching positions at renowned institutions like Zayed University and Al Ain University – Abu Dhabi, and has contributed significantly to curriculum development and accreditation initiatives.
Dr. Soad’s teaching philosophy emphasizes a multidisciplinary approach, blending traditional methods with digital innovations to enhance student learning. Her expertise spans diverse areas of media communication, ensuring a comprehensive educational experience for her students.
As a prolific researcher, Dr. Soad has made significant contributions to the field of media communication. Her work in electronic journalism and digital platforms has garnered recognition from prestigious journals and conferences, positioning her as a thought leader in the industry.
Beyond academia, Dr. Soad has served in various leadership roles and has been recognized for her scholarly achievements with awards such as the Young Researcher Award from JMFB in France. She is also a sought-after speaker at international conferences, where she shares insights on topics ranging from Artificial Intelligence to Sustainable Development.
Dr. Soad Matar’s expertise and dedication to advancing media education and research make her a valuable asset to the academic community and beyond.